Alternatives to the “S” word are “stars” and “streak,” similar to a picture that has an “S.” The fire emoji along with the associated number next to the contact name indicates the length of the current video clip. Some Snapchat users wish to keep their streak for as long as possible. Snapchat’s “Streak” is a shorthand for “strange.” When three consecutive days of communication are made with the same person, it triggers what is known as a streak.
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